Friday, January 10, 2020
The Baddest Dog in Harlem
Youââ¬â¢ll have to be tough to live in your American skin When we go to school or to our jobs we donââ¬â¢t have many worries. The worries we could have could be ââ¬Å"Oh no, thereââ¬â¢s a test todayâ⬠or ââ¬Å"Oh no, my boss wants me to do some paperworkâ⬠but what if we had to live in fear instead of worries? If in the morning we should fear to go to school or job because of the place we are living in, that we had to say properly goodbye to your family every day, what would that do to us? â⬠The Baddest Dog in Harlemâ⬠is writen by Walter Dean Myers and it is a fictional short story.The short story takes place in Harlem, at 145th street[1]. It could be in a year not far from the present, because of the technology used in the short story, such as cars[2] and automatic weapons[3] and itââ¬â¢s in the middle of the day. The neighborhood seems rough and seems like a place where you have seen the police often[4] and it seems like people are bored and doesn ââ¬â¢t have many money or jobs[5]. The narrator and his friends are sitting at the rail outside Big Joeââ¬â¢s and talks about whoââ¬â¢s the best fighter in the world. The conversation got heated up when Willie Murphy participate in the debate.He is that kind of guy who always thinks he is right just because he is older than the others and when the narrator doesnââ¬â¢t think it can get worse Mr. Lynch, an even older man, joins the debate. Suddenly two polices cars are tearing around the corner. The stops in front of the boys and starts interrogate them and tell them to stay at the rail. Afterwards the cops start crunching behind their cars and look upon a window in the apartment at the other side of the street, pointing with their guns towards it. When the narrator realizes what is going on, he wanders off into a cafeteria nearby.A cop comes into the cafeteria and he says there have been a report about someone with an automatic weapon and tells everybody to drop down on t he floor. A cop trips and he guns goes off, all the cops start shooting and people are screaming and yelling. After a while the cops stops shooting and a girl who lives in the block turns up. The cops want her to go up to her apartment but she wants a black man with her and therefore a cop pulls the narrator with them. In her apartment everything is ruined and her dog is dead. The cops go to the apartment next door but come out in a hurry.The narrator walks into the apartment and sees a boy lying on the bed shot and dead. The narrator is in first person and seems reliable and is also the main character in the short story. We only get to know about the narrators thoughts and feelings but we donââ¬â¢t hear much about them either, his personality is described by his thoughts and actions. The characters in the short story are not described only a little bit about Mr. Lynch and Willie but beside those two, are the character based upon their actions and sayings.The narrator is a black man, because he refers to the black cop as a ââ¬Å"brotherâ⬠, we donââ¬â¢t know his age or his name but by based on the story I will approximately guess he is in his twenties. Willie is older than the narrator and is in his thirties[6] but the cop chose the narrator to go with Mary to her apartment[7] and therefore I donââ¬â¢t think he is a kid. The story is told in past tense and is chronological. When you read the short story you get a picture in you head of a ghetto and the language in the story is youthful and a bit slang[8].They also leave words out. You get connotations in your head and you think about American movies where you also see the youth talk in this way. The general tone is positive but also a bit cool and laid back. They donââ¬â¢t try to sound smarter or different either when they talk to the police. They talk ââ¬Å"theirâ⬠language, which make it seem like they are an unity. I think the theme the narrator tries to get through in this short stor y, is the tough life there is in the ghetto. The boy who got shot in the ghetto was just watching television but he wasnââ¬â¢t safe anyway.Itââ¬â¢s a harsh environment to live in, an environment where you can be in constant fear of being robbed or shot. The song ââ¬Å"American Skin (41 shots)â⬠by Bruce Springsteen also gives a good perspective of how it is in America. He sings ââ¬Å"No secret my friend, you can get killed just for living in, your American Skin[9]â⬠The ssimilarities in the two texts is the theme. They are both trying to show how the world is every day for some people in America and to have an influence on us, make us think about those who arenââ¬â¢t as fortunate as we are and how we should ppreciate our way of living. I really think the short story and the song as well gives you something to think about. I believe the environment the narrator lives in makes him tough. When youââ¬â¢re living in a ghetto or an environment which is rough, youâ â¬â¢ll have to be tough even though you on the inside is falling apart. And I think thatââ¬â¢s what the narrator goes through. They are used to guns and crime, therefore are they not so afraid of the police and the situation and also the kids have it like this. But when the narrator sees the boy, he doesnââ¬â¢t want to speak about it. The Baddest Dog in Harlem The owner Of the apartment (Mary) that just got shot up, returns home and begins a debate with the police who are interested in the whereabouts of her boyfriend. Eventually Mary, some cops and the narrator goes together into her apartment. The police suspect is not there, but the place is completely shot up and on the floor Marry dog lays dead from multiple bullet wounds. On the way back down from Marry apartment again, the police take notice of another apartment door and they inspect that apartment also, where they find the body of a young black boy ho has also been shot and killed -? an innocent victim of the earlier police gunfire.Characterization of characters: The main character in the text is the narrator. He is certainly a black man. Do not know for certain the name of the narrator, but it is easy to assume that it may be the author Walter Dean Myers. Readers are not given much information of the about the central character in the text, but it becomes obvious that the main cha racter as well as the rest of his debating group are black people. The main character (Myers) seems to me like a very scared and nervous person. Point of view: The while story is presented with the narrator's eyes. It is a first person narrator.Title: The title ââ¬ËThe baddies dog in Harlemâ⬠stems from Marry poor dog. When Mary, the police and the central character go up to check the apartment, they find the bullet-riddled dog that some policemen thought might have been their suspect (from jumping around in the window during the police gunfire). This leads one of the policemen to ironically say, ââ¬Å"It is the baddies dog in Harlem. ââ¬Ë Settings: The setting takes place outside of a cafe or similar place called ââ¬Å"Big Joey's Placeâ⬠, on 45th Street in Harlem, LISA where the narrator, Willie, Pedro, Tommy, Mr.. Lynch and the others are initially sitting and talking.Harlem, a poor area of Manhattan, is the home to many thousands of black people. Harlem goes und er the term ââ¬Å"Ghettoâ⬠. Many people living there do not have jobs, and they live in big, run-down apartment buildings with dilapidated apartments. Harlem is known as a poor slum area, full of gangs and crime. The setting of Harlem is used in this text to help demonstrate how an ordinary day can change in an instant and turn a peaceful conversation teen friends to a police ââ¬ËWar zone' with shooting all over the place. Tone: The text is written in spoken language, and there are many contraction whispered words.Many words are purposely MIS-spelled to show how they should be pronounced. The narrator's Way to write the story reflects the Way he pronounces the words and he has written the story in a way that you should be able to see themselves within the situation he describes. In this way he made use of different tones of voice and criticism, among other things. He also uses emotions such as humor and compassion. It all fits however, with how the story changes and how he has written the story. Themes: The theme of the text could be meant to demonstrate the (stereotypical) racism, between police and black people.For example, the police asked them to stay where they are outside on the street, instead of helping them to get to a safe place. The text is written down as it has been said, and the tone is very hard when the police talk to the blacks. For example, when they talk to Mary. Another example also, is how they react about having shot Mar's dog. The police only make jokes of it. They seem not so affected that they had shot the little boy, perhaps only thinking they need to find a cover up story about his death. I think that they would have reacted differently if it was a white boy in a better, safer environment.I would say that the author here shows a good example of how a typical ââ¬Å"ghettoâ⬠in USA is, and how the police can discriminate against some people. Message: think the writer is trying to tell us that it is tragic but true that b lack men live in a very different risk level than white people. Police in the United States eve easily and quickly are pulling weapons if they do not feel safe ââ¬â especially when they are in slum neighborhoods like Harlem. Think the narrator is trying to get us to look reality in the eye and he wants us to understand that life is not easy for anyone.Parallels between ââ¬Å"The baddies dog in Harlemâ⬠and the song text ââ¬Å"American Skin (41 shots)â⬠by Bruce Springiness: The comparison between the two stories is that they are both talking about how terrible reality can be for African Americans. The song ââ¬Å"American Skinâ⬠tells the story of an African American mother, who tells her son to be careful and how he should always e polite to the police he must never do anything to provoke them, because there is the risk that the police may shoot them, as they are African Americans and because they may live in a poor environment.In the text, ââ¬Å"The baddies d og in Harlemâ⬠we read about how the police treated the blacks in Harlem, They have no respect for them, but in return they must have respect for the police. Generally, they both warn about how black Americans must be much more careful when around the police. Conclusion: After reading the two texts, was surprised how such things are not just appending in the texts, but also in reality. It is distressing how in some places in the United States, the lives of black people is at risk from the police do to the fact that they look different.
Thursday, January 2, 2020
Personal Narrative The War Within Me Essay - 1496 Words
The war within me Do you know the feeling when something just isnââ¬â¢t right and you know that something bad is happening? Well I do. My first few months as an actual adult were full of many emotions, both amazing and horrible. The day I turned 18 I signed my contract to join the United States Army, and I wanted nothing more than to serve my country. The day I left for basic training was one of my most accomplished moments in my life up to that point. If I only knew that in only 10 daysââ¬â¢ my entire world would come crashing down and there would be absolutely nothing I could do. After 5 years of taking care of my grandfather after he had a stroke and barely survived, I lost one of the most important people in my life. My grandfather passed away and that started the battle inside me. I spent the first 9 days of basic training just like everyone else, 50% terrified and 50% sleep deprived. It was almost like I was going through the motions without any real physical effort at all, but I think that is the same for everyone in the first month of basic training. I would call home every night to talk to my mother, sister, step dad, my dogs, and my grandfather to fill them in and collect any information from them in the few short moments I had nightly. Most of the conversations were of me being on speaker phone and everyone saying they loved and missed me and just how proud they were of me, but I never hung up before my grandfather could tell me the same stories of his basic trainingShow MoreRelatedAspects Of Inadequacies Throughout World War II Essay1053 Words à |à 5 PagesAspects of Inadequacies throughout World War II The state of Americaââ¬â¢s military forces at the outset of World War II can be summed up in one word: unprepared. Certainly that is the case witnessed on many levels at the attack at Pearl Harbor. Sailors rested on Sunday morning, unprepared for the sneak attack; commanders were off ship, enjoying golf or a leisurely breakfast, completely caught off-guard when the bombs fell; and the fleet itself was unprepared, with most of its ships at anchor in theRead MoreEssay on Louis de Bernieress Captain Corelliââ¬â¢s Mandolin1053 Words à |à 5 PagesLouis de Bernieress Captain Corelliââ¬â¢s Mandolin Louis de Bernieres uses three principal techniques to portray the effects of war so powerfully in his book. These techniques are the powerful narrative, strong pictorial language, and black humour. Above all, the message is conveyed in the narrative, especially when Louis De Bernieres graphically describes the warââ¬â¢s impact on the soldiers who are fighting for their country. 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While both Harriet Beecher Stoweââ¬â¢s ââ¬Å"Uncle Tomââ¬â¢s Cabin,â⬠and Frederick Douglasââ¬â¢s ââ¬Å"Narrative of the Life of an American Slave,â⬠offer impelling accounts, regarding theRead MoreHeroism is a unique concept where the definition can be altered ever so slightly. There is the800 Words à |à 4 PagesThere is the typical ââ¬Å"war hero,â⬠a person who has demonstrated an act of valor. Then there are the everyday heroes who perform everyday tasks in an attempt to benefit someone elses life. Either way the goal of a hero is to benefit a person or persons. The unique thing about heroes is at one point in time they were not heroes. Everyone has th e chance to be a hero at some point in their life. The question is not if they are going to become a hero it is when and how. Heroism to me is when a person putsRead MoreMaya Angelou Response Essay717 Words à |à 3 Pagesrace war between whites and blacks has blighted American history since colonial times. In her essay ââ¬Å"Graduation,â⬠Maya Angelou recollects the experience of her eighth grade graduation in the 1930s to examine the personal growth of humans caught in the adversity of racial discrimination. Through narrative structure, selection of detail, and use of imagery, Angelou encourages young blacks to follow their ambitions with pride, despite what the ââ¬Å"white manâ⬠thinks of them. Through her narrative structureRead MoreRun Lola Run by Tom Tykwer888 Words à |à 4 Pagescontrol over oneââ¬â¢s life and experiences than the individualââ¬â¢s themselves. The alternative narratives in Run Lola Run, gives the audience a clear understanding in ones mind that minor actions can have a vast impact on ones experiences. Tykwer challenges the traditional structure of films, with the use of this visual feature, in order to communicate the role of chance in oneââ¬â¢s life. Each alternative narrative shows Lola with the same situation, however, there is a slight variation to Lolas journey
Wednesday, December 25, 2019
Prison As A Last Resort - 2453 Words
What is eliminated in prison is choice. What is encouraged is obedience. Bruno Bettelheim illustrated the result when he stated a prisoner had reached the final stage of adjustment to the camp situation when he had changed his personality so as to accept as his own the values of the Gestapo....Can one imagine a greater triumph for any system than this adoption of its values and behaviour by its powerless victims? Until choice can be freely exercised and caring behaviour encouraged, there can be no meaningful change and the rehabilitation of criminals will only be a systems triumph over the values and behaviour of the powerless in our society. (Knopp, Boward, Morris, Schnapper, 1976 p9) To imprison a person means to removeâ⬠¦show more contentâ⬠¦Rehabilitation is facilitated by the offering of courses, to help the offender address his/her behaviour which society has labelled as ââ¬Å"wrongâ⬠or inappropriate (Peterson, 1989; Shaffer, 1993). Therefore, a con of the str ategy may be that the offenders are unable to access courses that could assist them in rehabilitation. Another purpose of the detention centre for young people may be through the use of a military structure to try and impress on them that they have done wrong (Munice, Hughes McLaughlin 2002). To support the policy there are different types of options that can be used instead of prison. These can include boot camps, electric monitoring, intensive supervision probation, day centres, periodic detention and harsher alternatives include the following community service, community based order and the option of imposing a fine (White Perrone 2005). Boot camps are a short period of incarceration with the intention of presenting the offender with a strong message and ordinarily would be followed up by intensive supervision. The supervision can involve the offender submitting urinalysis tests and attending certain courses within the community and failing to comply with this can result incarceration (White Perrone 2005). Electric monitoring involves the offender to wearing either an ankle or arm band that is electronically monitored from a base and will set off an alarm if they breachShow MoreRelatedEssay Prison As A Last Resort2054 Words à |à 9 Pagesyears. In recent times i t has become such a frequently relied upon consequence that significant overcrowding in prisons has resulted (Findlay et al, 2000). In the 1990ââ¬â¢s new implementations of rehabilitation were introduced to help ease the overcrowding in prisons. At this time, prison was utilised to the extent that the Queensland government adopted a strategy of ââ¬Å"prison as a last resortâ⬠(Cavadino Dignan 2006). There are many pros and cons in using this strategy. This essay will consider both theRead MoreShould The Prison Reform Be Used As A Last Resort?1760 Words à |à 8 Pages The percentage of women in prison, have increased over the years. Trusts such as the Prison Reform Trust, have a strong belief that prison should be used as a last resort. This dissertation will look to examine the main reasons behind the increase of female offenders in prison. It will also look to argue that in most cases, alternative sentences should be considered, rather than enforcing the custodial senten ce. In March 2007, The Corston review, was publishes by Baroness Corston, regarding a reviewRead MoreJuvenile Offenders And The United Nations Convention On The Rights Of The Child1464 Words à |à 6 PagesThe amendments that are controversial with stakeholders include S 299A permitting the publication of identifying information, the automatic transfer of 17 year olds in detention to adult correctional facilities and the removal of detention as a last resort in sentencing. 3.0 Review of Legal Issues 3.1 To permit the publication the publication of identifying information One of the amendments of the Act includes S 234 permission to publish identifying information of juvenile criminals. Where youngRead MoreSocial Welfare Policy Reading Essay : Solitary Confinement Essay1663 Words à |à 7 Pagesdevastating consequences of the use of solitary confinement in prisons. Studies show that the method of solitary confinement has the potential to lead to severe psychological effects on prison inmates. 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Solitary confinement was established in theRead MoreJuvenile Delinquency Is The Highest Rate For Juvenile Crime1733 Words à |à 7 Pagesthey treat juveniles in prison also differs. The punishments they receive, the programs they have and the privileges they offer are all different. So why does the U.S have the highest rate for juvenile crime? The United States has the highest rate for juvenile crime yet, like several other countries the U.S juvenile courts seeks to rehabilitate and discourage youthful offenders from criminal activity by having a variety of programs to help and using imprisonment as a last resort. Although children ofRead MorePunishment Vs Rehabilitation . Life Is Full Of Choices,1232 Words à |à 5 Pageslevel of offence. This is what we call prison. We send people to prison to be punished, to prevent them from committing the crime again and to deter others from doing the same. Those are all valid reasons for incarceration, but I believe that after someone has broken the law, the optimal response should be attempting to help them turn away from their criminal lifestyle. There must be a consequence for breaking the law, so trying to get rid of every single prison on Earth is just naà ¯ve; but I believeRead MoreThe Effects Of Incarceration On The Brain Essay1493 Words à |à 6 PagesIt is common knowledg e that the American prison system has grown exponentially in the last few decades. The prison population within the last forty years has risen by two million inmates. Multiple factors such as overcrowding and cost cutting have also decreased the quality of life within prisons by an order of magnitude. With this rising statistic, it becomes increasingly urgent to understand the effect of incarceration on our prisoners and whether the reformation process is actually doing moreRead MoreDeath Of The 19th Century947 Words à |à 4 Pages Pentridge Prison, built in the 1850 in the north of Melbourne, housed Victoriaââ¬â¢s most infamous criminals, which included; Russell Street Bomber Craig Minogue, 1920ââ¬â¢s gangster Squizzy Taylor, Hoddle Street gunman Julian Knight and Mark ââ¬ËChopperââ¬â¢ Reid. Pentridge Prisons history emphasizes the changes in crime, offending and punishment over its period of operation. By the end of the 20th century, Australia was less violent in comparison to the end of the 18th and 19th centuries. Crimes thatRead MoreThe Civil Law System And The United States Of America1460 Words à |à 6 Pagesrecent years and is now considered to be one of the most corrupt nations in the world. This is due to the extremely high murder rate and the problems in drug trafficking. Ultimately, further examination of Venezuelaââ¬â¢s laws, courts, law enforcement, and prison will help to better understand the differences in their criminal justice system and the United States of America. Venezuela is based on a civil law system, based on the Spanish civil code. The Venezuela Country risk report stated the following:
Tuesday, December 17, 2019
Trauma And The Effects On Neural Development - 834 Words
According to Merriam-Webster (web dictionary), trauma is an unpleasant or difficult experience that causes a disordered psychic, mental, behavioral, and emotional problem. Wright (2011), explains that when children experienced trauma, they no longer perceive that our world as safe, and, the effects of trauma can be mild, moderate, or, severe depending on the childââ¬â¢s personality, culture, spiritual beliefs, or, the meanings they give to the event itself (p. 190-191). Trauma and the Effects on Neural Development In Bremnerââ¬â¢s (2007) article, he states that ââ¬Å"Traumatic stress has a broad range of effects on brain function and structure, as well as on neuropsychological components of memoryâ⬠(p. 455). Specifically, the areas of the brain that are affected by a trauma response include the amygdala, hippocampus, prefrontal cortex, and, the neurochemical systems. Therefore, neurologically speaking, when trauma is experienced, it changes how the brain transmits, interprets the event and stores the information. In addition, Broderick (2015), states that physiological and neuropsychological changes are also evident in children who have experienced risk. For example, DRD4 indicates higher levels of aggression, 5-HTT indicates anxiety and depression, the child can experience weak verbal, problem solving skills, and, become unable to understand the consequences, of their reactions to feeling at risk (p. 276). Factors That Lead to Developmental Delays According to Broderick (2015), oneShow MoreRelatedChildhood Trauma And Its Effects On Brain Development820 Words à |à 4 Pagespurpose of this paper is to conduct library research on early childhood trauma and its effects on brain development. This paper will discuss the consequences of early childhood trauma, specifically the manner in which it impacts brain development. Included will be a discussion of What tends to happen to people who experience early childhood trauma. Within the paper will be a description of the consequences of this type of trauma for the urban individual, family, community, or culture. This paper willRead MorePsychosocial And Neurodevelopmental Effects Of Trauma869 Words à |à 4 PagesPSYCHOSOCIAL AND NEURODEVELOPMENTAL EFFECTS OF TRAUMA Trauma can effect children during two vital processes, psychosocial development and neurodevelopment. Psychosocial development includes personality, morality, values, social behavior (Putnam, 2006). Neurodevelopment includes biological brain growth, and the growth of the nervous system and endocrine system (Putnam, 2006). ââ¬Å"Because early experiences occur in the context of a developing brain, neural development and social interaction are inextricablyRead MoreShaken Baby Syndrome737 Words à |à 3 PagesAccording to Merriam-Webster, trauma is defined as a serious injury or wound to living tissue caused by an extrinsic agent; a very difficult or unpleasant experience that causes a person to have mental or emotional disturbances, usually for an extended period of time. There are many types of trauma that can affect a childââ¬â¢s development, specifically neural development. One pervasive form of trauma to children is Shaken Baby Syndrome. Shaken Baby Syndrome is a simple descriptive for a disturbingRead MoreThe Pathway to Psychosis1433 Words à |à 6 PagesThere is a wide range of theories, all with reasonable evidence. It These different theories seem to indicate that psychosis is the result of a recipe of different environmental, biological, and neural structural factors. An environmental factor that appears to play a part in the development of psychosis is stress. A study published in the European Archives of Psychiatry and Clinical Neuroscience journal entitled Reappraisal of the interplay between psychosis and depression symptomsRead MoreEmotional Trauma and the Adolescent Brain Essay example1311 Words à |à 6 Pagesare many types of trauma that can effect an adolescent and without the proper treatment of the traumatic event the adolescent can have difficulty adapting and developing into adulthood. Kathleen J. Moroz, of the Vermont Agency of Human Services, defines trauma as a physical or psychological threat or assault to a childââ¬â¢s physical integrity, sense of self, safety of survival or to the physical safety of another person significant to the child. She goes on to list the types of trauma a child may beRead MoreTaking a Look at Memory Consolidation1464 Words à |à 6 Pagesembraced in neuroscience that two consolidation processes exist; synaptic consolidation and system consolidation (Nader Einarsson, 2010). Synaptic consolidation refers to the process of transforming a memory into long-term form at local nodes in the neural circuit that encodes the memory (Dudai, 2012). This process refers to the faster stabilisation of memories, a matter of hours. Systems consolidation refers to the post encoding reorganisation of long term memories alternatively, this process can takeRead MoreReactive Attachment Disorder ( Ptsd )1717 Words à |à 7 Pagesis classified under Trauma- and Stressor- Related Disorders under the new Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition (DSM-5; American Psychiatric Association, 2013). The following mental disorders are also classified under Trauma- and Stressor-Related Disorders: Disinhibited Social Engagement Disorder, Posttraumatic Stress Disorder, Acute Stress Disorder, Adjustment Disorders, Other Specified Trauma- and Stressor-Related Disorder, and Unspecified Trauma- and Stressor-RelatedRead MoreChildhood Trauma1607 Words à |à 7 PagesRunning à head: à CHILDHOOD à TRAUMA à AND à ITS à IMPACT à à Childhood Trauma And Its Impact On The Brain à à à The nature versus nurture debate in human development is longstanding with many opposing viewpoints. However, numerous studies have confirmed that the maturation and development of the brain has a ââ¬Å"reciprocal relationship with the environmentâ⬠(Wilson, Hansen Li, 2001). With the brain developing at its fastest rate in childhood, it isRead MoreEssay about Exploring Multiple Personality Disorder2415 Words à |à 10 Pagesdissociation which ranges from normal/common dissociative episodes to poly-fragmented DID (1,9). Researchers and clinicians believe that dissociation is a very common and naturally occurring defense mechanism, which results from early childhood trauma. Full blown DID or poly- fragmented DID (more than 100 personalities) is characteristically a result of severe, and prolonged occurrences of physical, sexual, or emotional abuse occurring before the age of 12 (and often before the age of 5) (1,8,11)Read MoreThe Origins Of Schizophrenia, And Greek And Latin Texts Essay1522 Words à |à 7 Pagesnurture was in schizophrenia development. Experimenters compared children adopted into families where mothers had schizophrenia and ââ¬Å"normalâ⬠families. The research showed that children with high genetic risk were more sensitive to problems and were more likely to develop schizophrenia or other mental disorders. In the ââ¬Å"normalâ⬠families, children with similar high genetic risk were significantly less likely to develop symptoms. Additionally, a relationship between traum a and schizophrenia has been found
Monday, December 9, 2019
Tourism Sales and Promotion-Free-Samples-Myassignmenthelp.com
Question: As the Marketing Manager for an existingDestination Marketing Organisation (DMO)or for an existinghospitality or tourism enterpriseof your choice, you are to write apromotion campaign reportaddressed to the management team for approval of a conceptual idea and expenditure. Answer: Introduction Europe continent is the mixture of various cultures and countries through which it beings an attractive place for travelers and especially for those people who loves to explore new destinations and cultures. Australian people are found always curious in relevance with the exploration of new places, the general nature of Australian people is to enjoy their holidays and spending some quality time with their family and friends. The famous places of Europe are The Eiffel Tower, France, Acropolis, Athens, and Sagrada Familia, known as the Temple of Holy Family, situated in Spain. Buckingham Palace, which is known as the official residence of Britains sovereigns from 1837, Vatican City, etc. also contributes their significant role in making European Tourism more attractive. Size of European tourism seems to be endless as it has endless tourist destinations and it has around 50 sovereign states and 6 states with limited recognition. Great Britain is also part of Europe continent and this country has ruled in various parts of the world such as the United States, almost all Asia, etc. As per the trends researched in the year 2016, 5% international tourists were increased from the year 2015 in Europe. It could be marked as the success factor for ETC because curiosity for experiencing European countries is much high in other parts of the world. Apart from other countries, it has been marked as per the market research conducted that Australian tourists are much excited to experience European places. The best time to visit European countries is the Christmas time as this festival is very famous over there. The occupancy rate at that period of time is very high as almost every hotel is pre-booked by tourists. European Travel Commission can use this advantage to promote European Tourism in the Australia. Promotional Campaign Strategy Promotional strategy for promoting destination is trending these days and it due to every country is focusing on gaining more number of tourists in their countries because they contribute a big part of the country's economy. To support the future market conditions of European Countries, European Travel Commission has decided to promote their area in the different parts of the globe to develop an effective place in the competitive environment. Every tour operator has a tour package for Europe but as it is the very expensive package, various tourists drop the plan to visit Europe. For this, ETC has asked their marketing head to develop an advertisement cum promotional campaign under which certain rate of discount should be provided to tourists and especially to Australian tourists as a current promotional campaign is being conducted in Australia. In 2015, 608 million international tourists were recorded in Europe and in the France was the most favorite country amongst the whole Europe (Bendito Ramrez, 2011). To attract a number of international tourists, ETC has planned to promote their continents tourism approximately 14,000 km away i.e. Australia. Their marketing manager has used the electronic as well as the print medium of advertisement to develop awareness in Australian public. With a specific goal to promote the European Tourism in the new market, particular advertising and correspondences systems must be upheld to guarantee the goal is advanced and showcased in the right way. Advertisement and promotional strategies must be used in this promotional campaign as it includes the promotion mix technique which is a part of marketing mix technique (Horng Tsai, 2010). Target Market The target market is known as the particular area of people that will show their interest to consume the product or service. The audience is being targeted by the certain organization on their requirement basis. As per this scenario, promotional campaign strategy is being developed for the Australian Market. The audience of Australia is targeted on the basis of their interest captured in traveling European countries in last year (Fredman Tyrvinen, 2010). To attract a number of people from Australia, this promotion mix strategy has been used to promote the European tourism. Apart from this, a measured factor has been highlighted in the promotional campaign i.e. direct flight from various countries of Europe to Australia which will help them to travel easily. The Eiffel Tower situated in Paris, France is the most attractive and one of the famous places in Europe. Every tourist demands Paris should be included in their tour package especially when tour package is the Europe. Hence, Eur ope has the biggest advantage of including this city as the center of attraction in its promotional campaign. The number of tourists has been increased rapidly in Europe (Buhalis Michopoulou, 2011). Australia is listed at the top position in terms visiting Europe from last few years, hence; this market has been identified as the major market from which more number of tourists could be extracted just by spreading awareness amongst Australian people. World-class hotels, beautiful destinations like Paris, romantic places like the Eifel Tower, Germany, Poland, Greece, etc. are some of the attractive places which will help Australian people to choose Europe as the best destination to spend their holidays (Croy, 2010). Communication Objective While determining the communication objectives, it is very crucial to evaluate the targeted audiences knowledge in relevance with the destination which is being promoted. As Australian people have been noticed traveling in Europe but from the perception of the promotional campaign, it is a new target market for ETC. Hence, appropriate and adequate communication objectives need to evaluated to obtain and extract adequate results (Morrison, 2013). As Europe is a continent and under this name, various beautiful countries and attractive locations exist, and for the enhancing the position of European Tourism across the global market, appropriate decision is taken to attract Australian people towards there. Before communicating with Australian people, ETC has conducted a market research, through which they will understand the objective of customers. As per customers' perception, an adequate and reliable decision will be taken which will enhance their awareness of relevance with the Europea n countries. Communication objectives also define the view of ETC that they need to show this promotional campaign to their management and after getting approval from them, this will be implemented, hence; to get this implemented with a view to enhance the tourist volume in European countries (Lhdesmki, 2012). As per the communication objectives of the organization, appropriate and relevant actions must be taken to ensure the customers expectations and their requirements must be fulfilled. Customers should be aware regarding the destination which is being promoted in the campaign so that customers could get an assumption for achieving the expected level (Diekmann Diekmann, 2011). Main Competitors Crucial competitors of European Tourism are Bangkok, Thailand, Dubai, UAE, New York, USA and Singapore tourism. Across the globe, these are some of the places which are very famous along with European tours (Redondi, Malighetti Paleari, 2011). Dubai is famous for their exotic locations, deserts, and the Burj Khalifa which carries the record of being the tallest building in the world. In 2015, European countries were visited by over 608 million international tourists and amongst them, 84.5 million were for France only. France is popular due to Paris which is the capital of France. Spain and Italy stand at number two and three respectively as 68.5 million and 50.7 million international tourists visited in 2015. The major attraction which is being included in the promotional campaign is the direct flight from Europe to Australia which saves the time of tourists. Prior to this, for traveling to Europe, there was no direct flight and due to this, Australian people need to change at least two flights to reach there. This was the major reason for lack of awareness for European countries. Being in the competitive environment, ETC needs to adopt some effective marketing strategies which could enhance the competitive advantage for the organization (Evans, Stonehouse Stonehouse, 2012). ETC will use the promotional strategies which will include the combination of electronic as well as the paper medium of advertisement. Apart from delivering the adequate information in relevance with the European tour, an organization has adopted the advantage of carrying more than 50 countries in the Europe continent (Albalate, Bel Fageda, 2015) Communication channels Evaluation of effective results from the selected promotional campaign of Europe Tourism, some adequate communication channels should be used. Sources of personal communication channels, as well as non-personal communication channels, would be used. Board hoardings will be used as the major advertisement source as well magazines and those magazines would be distributed in-flights. In the form of personal communication system, every regular or irregular type of tourist would be mailed by ETC with the relevant information regarding tour packages, attractive things of the Europe, etc. This campaign will last for around 3-4 months i.e. from July to October because during Christmas and New Year period, Australian people are on holidays and to spend those holidays, they search a good and attractive location for them (Danaher Rossiter, 2011). Apart from these communication channels, European Travel Commission could get the permission from the Australian government for promoting their continents tourism through unique and environmental mediums. These are display shows, by conducting certain contests and after that through selecting an individual randomly to offer the free tour package to Europe. This will attract the consumers to participate in that contest and the number of consumers will take part in this, the promotional technique will be proved successful at its optimum. Apart from these unique ideas, an electronic medium of an advertisement does not be dropped because it is very crucial in terms of creating awareness in public. A market survey should be conducted to analyze the most popular television channels and radio channels viewed or listened by a public and as per this information, ETC could use the service appropriate (Du, Bhattacharya Sen, 2010) Campaign Evaluation Campaigns success will be measured as per analyzing the number of tourists increased through advertising in the particular target market. For instance, this promotional campaign will be marked as an adequate when the number of Australian tourists will increase from the previous records. This information could be extracted from the flight operators, tour operators and after extracting the current data, it will be matched with the previous year's data to get the outcome. This will help the ETC to take a decision in the favor for conducting the same campaign in future for any other target market or not (Ashworth Goodall, 2012). Apart from this, a minimum increment of 20% Australian tourists should be determined to review the campaign's strategies successful because conducting a promotional campaign 14,000 km away is not an easy task. Various people's efforts, the huge amount of capital, etc. are involved in this. This is the reason for declaring this campaign effective, minimum of 20% increment from Australian tourists should be recorded (Hays, Page Buhalis, 2013). Europe is a brand in the international tourism sector and promoting a brand is not much difficult. Promotional camping's main objective is to develop the positive image of the destination amongst the tourists because this is the major reason which will attract a number of tourists. Campaigns strategies should also be analyzed separately so that more effective strategies and methods could be analyzed. As social media platforms will be used to promote the European Tourism in the Australian market, hence; effectiveness of social media platforms should be evaluated separately (Bornhorst, Ritchie Sheehan, 2010). Promotional Budget Promotional campaigns mainly cost is to be incurred on advertisements and on promotional techniques. For promoting European Tourism, a budget will not bound ETC to promote their tourists in particular areas only. ETC has a huge budget of 2, 00,000 for promoting their tourism in Australian market (Moriarty, et. al., 2014). As approximately 50 countries are involved in this continent and apart from these 50 countries, 6 countries are involved with limited recognition. In this campaign, first investment is made on conducting the direct flight from Australian states directly to certain European countries so that the targets markets audience could not get suffered. Apart from conducting direct flight, mainly expenses will be of advertisement. Whether it would be electronic media or it would be print media, huge investment needs to be made. A marketing team of ETC will also visit Australian market to select the most appropriate places for their campaigns promotion to achieve effective resu lts. This activity will also incur certain expenses (Shani, et. al., 2010). Promotion through sending emails to tourists, printing advertisement in-flight magazines is also a bit expensive process. But it is feasible as ETC has a huge budget for promoting their countries in the Australian market. Apart from huge budget, expenses should be incurred on the assumption of ROI i.e. return on investment. First of all, ROI should be determines so that appropriate investment could be made. Without estimating a return on investment, incurring huge expenses would not generate effective and adequate results (Pike Page, 2014). Conclusion The decision of conducting a promotional campaign in Australian market will be beneficial for European Tourism. European Tourism has a brand name in the international tourism market but apart from this, various countries and states are above in terms of most liked places by tourists across the globe. The main and biggest reason is the expensiveness of Europe. To review their performance in the international tourism market, ETC has asked their marketing manager to develop a promotional campaign that will help the Europe to achieve effective results in the form of monetary terms as well as in the form of developing remarkable experience for tourists. This campaign concludes that ETC has used both mediums of advertisement in relevance with promoting their tourism industry in the Australia. Apart from an electronic and print medium of advertisement, adequate steps will be taken which will help them to ensure the effectiveness of the organization. Involvement of direct flight from Austral ia to Europe has helped the European Tourism to attract a number of tourists from Australia. References Albalate, D., Bel, G. Fageda, X., 2015, Competition and cooperation between high-speed rail and air transportation services in Europe,Journal of transport geography,42, pp.166-174. Ashworth, G. Goodall, B. eds., 2012,Routledge, Marketing tourism places(Vol. 2). Bendito, V.V.F. Ramrez, A.M., 2011. New Campaigns Of Tourism Promotion And Marketing. The Importance Of Specialization In The Image Of European Brochures.Economics Management,16. Bornhorst, T., Ritchie, J.B. Sheehan, L., 2010, Determinants of tourism success for DMOs destinations: An empirical examination of stakeholders' perspectives,Tourism management,31(5), pp.572-589. Buhalis, D. Michopoulou, E., 2011. Information-enabled tourism destination marketing: addressing the accessibility market.Current Issues in Tourism,14(2), pp.145-168. Croy, W.G., 2010, Planning for film tourism: Active destination image management, Tourism and hospitality planning development,7(1), pp.21-30. Danaher, P.J. Rossiter, J.R., 2011, Comparing perceptions of marketing communication channels,European Journal of Marketing,45(1/2), pp.6-42. Diekmann, A. McCabe, S., 2011, Systems of social tourism in the European Union: A critical review,Current Issues in Tourism,14(5), pp.417-430. Du, S., Bhattacharya, C.B. Sen, S., 2010, Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication,International Journal of Management Reviews,12(1), pp.8-19. Evans, N., Stonehouse, G. Campbell, D., 2012,Taylor Francis, Strategic management for travel and tourism. Fredman, P. Tyrvinen, L., 2010, Frontiers in nature?based tourism,Scandinavian Journal of Hospitality and Tourism,10(3), pp.177-189. Hays, S., Page, S.J. Buhalis, D., 2013, Social media as a destination marketing tool: its use by national tourism organisations,Current issues in Tourism,16(3), pp.211-239. Horng, J.S. Tsai, C.T.S., 2010, Government websites for promoting East Asian culinary tourism: A cross-national analysis,Tourism management,31(1), pp.74-85. Lhdesmki, T., 2012, Rhetoric of unity and cultural diversity in the making of European cultural identity,International journal of cultural policy,18(1), pp.59-75. Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. Spence-Stone, R., 2014.Pearson Australia, Advertising: Principles and practice. Morrison, A.M., 2013.Routledge, Marketing and managing tourism destinations. Pike, S. Page, S.J., 2014, Destination Marketing Organizations and destination marketing: A narrative analysis of the literature,Tourism management,41, pp.202-227. Redondi, R., Malighetti, P. Paleari, S., 2011, Hub competition and travel times in the world-wide airport network,Journal of Transport Geography,19(6), pp.1260-1271. Shani, A., Chen, P.J., Wang, Y. Hua, N., 2010, Testing the impact of a promotional video on destination image change: Application of China as a tourism destination,International Journal of Tourism Research,12(2), pp.116-133
Sunday, December 1, 2019
The Prestige Review Essay Example
The Prestige Review Paper Essay on The Prestige When history is reflected in the form of the book and film, accustomed to find fault with the latter. But we should not jump to conclusions: Bale is now almost the main actor in Hollywood, and Nolan in the list of outstanding directors clearly not in last place. In general, talented, responsible guys, which is confirmed in the Prestige. The book has its advantages, too: mysticism and intrigue in it ten times more. And again a familiar dilemma, what to undertake in the first place. As you know, a book about the hostility of the two magicians. In order not to be torn between them, and not divide them into black and white, the author uses the ubiquitous subjective method diaries. This approach, of course, relies on the fact that the reader will be hard to take someone either side, but it would be the story in the third person, sympathy is not added to the main characters. Worldly wisdom it is clearly not enough, but it would be present in them a little, and the storyline would be quickly exhausted itself. In this case, an obsession with progress, skill powered revenge forces and both strive to outdo each other, but somehow never go flush. The rivalry, of course great, just like the laws of market relations. But experience has shown that when it comes to human relationships the person is degraded. The obsession with life and filled with bright colors of the main characters, but they came so very lopsided. I can not answer the question of whether to admit the ri valry and revenge as the meaning of life, but here it is taken as a given, on which the main characters do not get out. They dug themselves a hole where they put themselves. And when they rodnyaschee feeling any high level for all permissible limits, it was the turn of mysticism. And I believe that it is justified. Without it, everything would be much more basic, and this and other books enough. We will write a custom essay sample on The Prestige Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Prestige Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Prestige Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I am sorry that the review came out muddled.
Tuesday, November 26, 2019
North Carolina During the Revo essays
North Carolina During the Revo essays The colony of North Carolina faced problems unique to itself preceding the Revolution. The colony had a general low diversity in its population, with most citizens being farmers. It suffered from internal unrest just before the American Revolution as a result of the War of Regulation (1768-1771). Also contributing to civil dismay within the colony was the large population of Tories, which later led to an overwhelming sense of anti-federalism within the colony. These factors contribute to a colony drowning in its own turmoil by the time any blood is shed on its land during the war itself (Crow 2). Farmers comprised the majority of the population in North Carolina at the time. The population was scattered with low density across the region from the coastline all the way to the Blue Ridge. There was no real presence of a colonial aristocracy. Most of the higher class evolved from families in the Albemarle and Cape Fear areas. Because of the low diversity throughout the colony, no real gentry class arose (Crow 2). There was a tremendous population increase around the middle of the 18th century (Crow 1). New settlers immigrated to the colony from Maryland Pennsylvania and New Jersey (Powell 105). The backcountry of the state filled, and with the population increase, they demanded more representation in the assembly. The easterners held power and opinion during that time, and refused to compromise. This in turn led to the War of Regulation in 1768, which pitted North Carolinian against North Carolinian. It was this variety of civil unrest that bred the staunch sectionalism within the Colony of North Carolina. There was never a real common thread of unity within the colony up to, and even after, the Revolution (Crow 2). The Tory population in North Carolina greatly outnumbered the Patriots. Here we have another example of the die-hard sectionalism in the Carolinas. It is always, North-South, East-West, Tory-Whig, or wha...
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